One of the most difficult genres of telemarketing to sell in is lottery. The number of people that enter into contests, and so are willing to hear that they won something, is relatively low when faced with the average printed sweepstakes leads. Not only that, but most people are now savvy to that approach, now that it is common to share such information online.

Buying your own leads is most likely your best bet when trying to generate sales within this genre. You can buy hard copy sweepstakes leads easily online, and all it takes it a quick search to do it. There are so many websites that offer them at this point that you could be through checkout within five minutes.

You just want to make sure of a few things before you buy. First of all, they should be hard copy. If you buy online and they offer it as a digital package, don’t bother. There is no way to verify these as anything more than yellow pages results. You want an actual list in your hand, otherwise you might as well stick with the useless lists offered by your company.

Next, you will want to make sure that everything is handwritten. That allows you to make sure that they have only been given to you, and not printed over and over again to be sold to different telemarketers. After all, it doesn’t pay to keep dipping into the same sales pool, and you won’t want to be stuck in a first-come-first-serve situation.